As part of the launch campaign for the Edge viewing deck at Hudson Yards, the client wanted to increase hype through a social takeover. The concept was to have a teaser countdown that emphasized the height of the deck by including the clouds that guests will expect to be standing amongst. As the grand opening drew nearer, the numbers counting down would spin, reflecting glimpses of the new viewing deck.

As the lead designer, I oversaw the process, worked alongside animators, and created various concepts to pitch to the client for approval.